Paints & Coatings


Paints & Coatings

Waterborne paint coatings are gaining increasing acceptance for industrial and commercial applications. To provide adequate protection, acrylic coatings contain more binders and additives designed to high-performance standards, and fewer pigment dispersants, surfactants, and rheology modifiers that negatively affect corrosion resistance.

Kemox HEC is available for a variety of waterborne interior and exterior paints. It is the most widely used thickener in exterior latex paints with wide compatibilities that can be matched with many coating ingredients such as pigments, surfactants, emulsifiers, preservatives, and binders.


Why Chose Kemox™ Cellulose

Paints & Coatings Description

Paints or coatings​ are a chemical mixture that firmly covers a surface for protection, decoration, signage and other purposes. It is generally composed of four parts: film-forming substances, fillers (pigments and fillers), solvents, and additives. The composition may vary slightly depending on performance requirements. Most paints are oil-based or water-based, each with different properties.

Kemox Hydroxyethyl Cellulose (HEC) is a nonionic cellulose ether and has been specifically modified to be applied in a wide range of applications from waterborne architectural coatings, to emulsion protective colloids for polymerization. Kemox HEC improves paint color compatibility to better accept spray, brush, and roller colors. HEC has good workability, prevents paint splatter and improves sag resistance. It also maintains sustainable levels of settling during paint storage, ensuring extended shelf life. It has fast film formation, short working time, low cost, excellent air permeability, odorless, and good scrub resistance. Now is the most popular eco-friendly paint in recent years.

Product application characteristics

Increases paint color compatibility

Pigments are one of the main components of paints or coatings, but different pigments may have different compatibilities. Adding kemox products can improve the dispersibility of pigments and enhance the compatibility between pigments and paints, ensuring the quality and stability of the coatings.

Improves sag resistance

Paints or coatings applied on vertical surfaces are prone to sagging. Adding kemox products can increase the viscosity and consistency of paints, reducing their flowability and improving their sag resistance, making them easier to control during application.

Enhances workability and prevents spattering

Kemox products can moderate the viscosity of paints or coatings, making them easier to apply. Moreover, due to the increased thickness of the coating, the risk of spattering can be reduced, making the application process safer.

Maintains sustainable precipitation levels

Kemox products can absorb a significant amount of water and retain it in the coating, maintaining the surface level and stability of the coating. This can help maintain relatively stable precipitation levels under different environmental conditions, prolonging the service life of the coating.

Improves adhesion

Kemox products can improve the adhesion between the coating and the substrate, enhancing the durability of the coating and preventing peeling or chipping.

Reduces foam formation

Kemox products can reduce the amount of foam generated during the mixing and application of the coating, improving the overall quality of the coating.

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